Exploring Brand Guides

 For my blogpost on exploring different brand guides I will be talking about Skype and how they are able to create and continue to expand such a successful brand. Skype has been a thriving brand for a very long time now and continuously uses their own brand guidelines to expand and make their company better and more appealing. This brand guide takes more than just their typical font and lettering seriously, their light blue colors are a staple along with a yellow and orange that add a nice touch to keep the brand light and fun. One cool thing that Skype adds to their brand is the sort of chalky word bubbles where chat information and messages can be seen. This sort of relaxed type of drawing also makes the brand seem light and fun. The brand has a nice mission statement which states “give the whole world the ability to make beautiful, lovely, clear and free calls” this is their main mission but also add some other quotes under their mission statement which are somewhat funny and enjoyable. These statements read “find people who charge for basic things like talking and peeing, and give them a kick in the shins” “say hello to someone you don’t know at least once a day (even if they are really miserable looking)” “make stuff simpler and easier, there’s enough useless buttons in the world already” this is all very appealing to the customer showing that they will be using a great app with a lighthearted sense of humor.

You.com Graphic Design Reflection

    For my You.com assignment I decided to make a quick and simple collage revolving around my interests as a human being. Starting off my biggest interest would certainly have to be the sport of lacrosse. I am currently going into my 15th year as a lacrosse player and it has been my life ever since I picked up a stick. Throughout the game of lacrosse, I have learned many great skills and developed many great qualities on and off the field that I truly value. Some of these qualities being leadership and how to work in a team. Another piece of the collage is the symbol of our school the fleur for the Limestone Saints. I added this because it shows that I am good at balancing out my priorities when it comes to lacrosse and my schoolwork. The other two pictures in the collage go along with how I am easy going. They represent my hobbies which are rollerblading and hiking which I try to get out and do in my free time. They help me relax and keep a positive and easy going mindset.

 

Personal Brand Worksheet

1. Something that I feel most passionate about is the sport of lacrosse. I have been playing it my entire life and winning lacrosse games to me is the best feeling in the world. My passion plays in with what I am best at doing when it comes to leadership and team work.

2. Leader, compassionate, easy going, and positive I would say are my top 4 qualities that I possess. I have always valued leadership and being able to help others throughout my life. Another thing that is very important to me is being compassionate and kind to the other people in my life. I tend to think that I am easy going and that not many things get to me, helping myself live a happier life. I think positivity is very important because giving off positivity will help out the people around you as well.

3. The most insightful experience I have is being named the captain of the mens lacrosse team. Dealing with problem solving on an everyday basis is challenging but rewarding. It has been a constant learning process about leadership and myself and my own characteristics. My four greatest strengths when it comes to this is my motivation, problem solving skills, social skills, and being able to reach out and help others.

4. What sets me apart from others is my ability to relate to many different people. I like to be able to put myself in other peoples shoes and try to see things the way they might. This helps me tremendously socially and helps me understand where others may be coming from.

5. Social, athlete, friend, are my 3 words that I tend to think define who I truly am as a person outside of work.

Artifacts from the Future!

 In my most recent project for digital communication we practiced through illustrator creating artifacts from the future! My first ad for the Omega watch is a recreation of a previous ad they have made, and my artifact made for 25 years in the future is a memory restoration pill for Alzheimers patients.